Public Relations Specialist

The Community FoodBank of New Jersey (CFBNJ) is looking for a full-time Public Relations Specialist to join our Marketing & Communications team.
This role will report directly to CFBNJ’s Communications & Public Relations Lead to help with public relations and social media initiatives, as well as general marketing/communications support.
The role is based in Hillside, New Jersey but supports staff across two New Jersey facilities.
As a vital member in the fight against hunger, you will receive competitive pay, medical, dental, vision, 401k, paid life insurance, holiday pay, and paid vacation and sick time.
Responsibilities include but are not limited to: · Drafting press releases, pitches, blog posts, and social media copy that successfully capture media and public attention to build on momentum gained during the pandemic.
· Leading the planning, implementation, and maintenance of an in-house social media influencer program.
Working with the Marketing & Communications team to develop public relations and social media strategies overall and for specific events and initiatives.
· Recommending, planning, and creating engaging social media content, including videos, graphics, and more to help grow CFBNJ’s social media following.
· Drive social media engagement by assisting with community management across platforms.
· Assisting with the coordination and facilitation of on-site media interviews.
· Assisting with the preparation of talking points for media interviews and other public speaking engagements.
· Assisting with the development of standard operating procedures for communications/PR functions.
· Developing media lists, pitching, and conducting follow-up to help garner news coverage and build relationships with journalists.
· Supporting the Marketing & Communications team by completing other projects as needed.
Essential skills and experience: · A bachelor’s degree in communications, marketing, public relations, or related field.
· 2 to 3 years of proven experience in media relations, advocacy, fundraising communications, marketing, or advertising.
· Must have a vehicle and valid driver’s license.
This role will regularly require presence at offsite events.
· Strong written and verbal communication skills.
· Familiarity with current trends and willingness to suggest and develop new ideas.
· Strong interpersonal skills and ability to work within a team environment.
· Must be well-versed in social media platforms, content creation, and best practices.
· Working knowledge of Microsoft Office programs (Word, PowerPoint, Excel, Outlook) · Graphic design experience and experience using Adobe programs preferred but not required.