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Position Overview:
WebMD is seeking a Website Traffic Analyst to join the Media Delivery Operations team to help manage our growing Consumer and Professional media business.
This is a great opportunity for the qualified individual to work directly with key client-facing organizations and support strategic advertising/marketing programs for major Pharmaceutical and Consumer Packaged Goods companies.
The Website Traffic Analyst is supporting Finance, Clients, Sales, Sales Planning, Sales Operations, Ad Operations, and Inventory Management.
The position encompasses the ongoing tracking, analysis and reporting of media program performance against contractual goals, and this role requires proactive management, problem solving and communication for all media campaigns from being trafficked through delivery, providing regular updates on the status of performance against contractual guarantees.
Responsibilities:
This position is responsible for understanding deal terms, guarantees, and deliverables for sponsored programs, in order to monitor and report on those programs from the point of sale through delivery.
This includes but is not limited to:
Ad Campaign Performance Tracking, Order Management, Revenue Planning and Recognition and Campaign Analysis
Setting up and maintaining regular reporting for campaign performance/pacing tracking, monthly billing and revenue true up purposes by gathering and analyzing first-party and 3rd party media delivery data
Reconciling billing when needed
Developing expertise on using third-party ad serving technologies and WebMD proprietary billing and reconciliation tools
Communicating internally any campaign obstacles, address delivery concerns and resolving media billing disputes
Monitoring revenue expectations and communicating any changes promptly and accurately for forecasting
Qualifications / Requirements:
Bachelor's degree (Finance, Business, Marketing, Economics, or quantitative field preferred) and at least 2 years of professional experience
Digital media experience and solid knowledge of media math
Knowledge of ad serving technologies and media reporting/performance measurement platforms including Google Ad Manager, Google Campaign Manager, Flashtalking, Innovid, MOAT, DoubleVerify, IAS or similar systems a plus
Strong data management skills, proven ability to meet deadlines, and should be very detail-oriented
Strong quantitative and analytical skills
Proficiency with Microsoft Excel and Google Sheets
Ability to work independently
Comfortable working in a deadline-driven environment
Excellent organization and documentation skills
Strong ability to be responsible, accountable, and result-driven
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