Director for Recruitment Marketing

Title: Director for Recruitment Marketing Department: GLobal- Marketing Reports To: Associate Provost for Online Programs Position Type: Staff Position Summary: Reporting to the Associate Provost for Online Programs with a dotted line to the Executive Director of University Admissions, the Director for Recruitment Marketing is to align objectives and strategies that will drive marketing and communication initiatives deployed across internal and external media platforms.
Primary responsibilities include identification of strategy and goals, content creation, and development and management of traditional and social media platforms to assure alignment with the Office of Strategic Communications branding protocols for messaging, advertising, print, and digital materials.
The successful candidate will work with cross-functional teams to drive communication, brand recognition, public relations, enrollment goals and internal instructional design, academic analytic and enrollment management teams.
The successful candidate will have demonstrated fluency in launching, sustaining and evaluating digital social media content generation, ad placement, testing and CRM-integration that yields tangible, actionable data.
The Director will be principally responsible for the design, development, and execution of digital marketing campaigns and supporting the university's recruitment program offerings with emphasis on online, graduate, and certificate programs.
The Director work collaboratively with the Office of University Admissions for International Marketing initiatives inclusive of undergraduate and graduate students.
The Director will provide guidance for vetting prospective third-party vendor partnerships and related service agreements and also use analytic software to optimize new programmatic marketing initiatives.
Lastly, the Director will supervise and manage marketing team members and evaluate their performance using criteria collaboratively developed with the Associate Provost for Online Programs.
Essential Functions: - Responsible for the development and implementation of a cohesive and differentiating marketing strategy from concept to creation to delivery.
- Successfully facilitate marketing, recruitment and retention vendor partnership and prepare evaluative reports on partnership effectiveness in these areas.
- Cultivates data-driven, high-impact, and results-oriented marketing practices in order to enroll an increasingly high-achieving and diverse student body.
- Advances and executes marketing tactics that serve to engage and enhance relationships with target audiences.
- Establishes metrics-oriented accountability through analytics to ensure continuous improvement of activities and alignment with enrollment goals.
- Identifies and leverages market trends, proactively infusing the Online and Graduate Admissions’ marketing strategy with contemporary forms of communication and outreach.
- Leads, supervises, and develops a team of professionals, and oversees the Online and Graduate Marketing budgets and invoice processing.
- Compiles and presents online program marketing campaigns to unit-level senior leadership.
- Oversee targeted marketing strategies, and propose revised or new marketing approaches.
- Strategize, plan and create marketing plans for all Online and Certificate Programs based on NJIT’s enrollment goals and new opportunities.
- Manage the International Marketing campaigns for both undergraduate and graduate students.
Including managing design, writing brochures, ads, and websites.
- Manage Chinese Marketing efforts-virtual tour, digital marketing campaigns, website.
- Plan, develop, coordinate and implement marketing strategies and tactics based on NJIT's target markets, competitive positioning and industry trends.
- Develop and manage departmental marketing budgets.
- Implement and monitor Customer Relationship Management software (Slate) in relation to marketing efforts, including RFI forms and drip campaigns.
- Develop communication strategies consistent with marketing initiatives.
- Be the point of contact with recruiting/marketing agency partners and work in cooperation with Strategic Communications as well as with various functional teams to achieve results.
- Research competitive markets, demographics, major and new trends, prior results, and other data related to NJIT’s marketing and recruiting objectives by using publicly available databases and proprietary software.
- Establish benchmarks to evaluate marketing performance.
- For approved programs, and working closely with stakeholders in academic departments, implement, monitor, and evaluate the university's digital marketing strategies for lead generation.
Campaigns vary, but generally include the following strategies: a.
Direct response marketing in traditional, digital, and social media modes; b.
Development of engaging program web landing pages; c.
Development of quality web content with keywords (e.
g.
, faculty profiles, faculty and student success stories, blog posts, press releases, graphics, videos) that increase program presence in search results and build program brand through exposure, driving traffic to NJIT program websites; d.
Search engine optimization and pay per click (PPC) strategies; e.
Social media presence using both engaging social media posts and paid advertising.
- Assist in the design and implementation of social media and digital marketing strategies in support of university marketing plans.
- Using web analytics, report regularly on the success of digital marketing strategies and fine-tune strategies as appropriate.
Prerequisite Qualifications: - Bachelor’s degree in business, Marketing, or a related field plus 8 years of professional, relevant experience.
- Demonstrated knowledge on the processes of market research, proprietary market research-based systems and digital benchmarking in the context of higher education programs.
- Demonstrated experience with SEO-based tools.
- A minimum of five years significant experience conducting and evaluating market research and feasibility studies.
- Demonstrated knowledge on the approaches to successful digital marketing and the role human and technological customer relationship managements systems play in generating and converting leads.
- A minimum of five years significant experience actively participating in successful integrated marketing campaigns.
- Demonstrated knowledge of the technological approaches to market research and digital marketing and proficiency with multiple approaches.
- Proficiency with state of the practice tools for creating digital content (e.
g.
Adobe Creative Cloud suite).
- Strong oral and written communication skills; strong analytical problem-solving skills.
- Experience executing social media marketing campaigns, search marketing campaigns, and other digital marketing platforms.
- Knowledge of information systems, data sets, and management reporting.
- Knowledge of CMS Systems (including Drupal) and demonstrated experience integrating CRM tools (SalesForce, Slate) and evaluating their performance.
- Knowledge of statistical analysis tools and fashioning data-based reports- Demonstrated experience supervising marketing-based personnel - Knowledge of DEI-based marketing principles.
- Experience working with digital marketing vendors.
- At the university's discretion, the education and experience prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the university, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Preferred Qualifications: - Master’s degree in business, marketing or related degree plus 5 years of highly relevant professional experience.
- Market research and digital marketing experience within higher education and demonstrated understanding of the challenges facing the higher education industry.
- Experience executing social media marketing campaigns (Facebook ads, Twitter, LinkedIn, Instagram).
- Knowledge of Google Analytics, information systems, data sets, and management reporting.
- Experience facilitating digital marketing and recruitment vendors partnerships.
Bargaining Unit: Non-Aligned Range/Band: 10 FLSA: Exempt Full-Time As an EEO employer NJIT is committed to building a diverse and inclusive teaching, research, and working environment and strongly encourages applications from individuals with disabilities, minorities, veterans, and women.
As a Minority Serving Institution and Asian-American and Native American Pacific Islander Serving Institution, diversity is a core value of NJIT and we are committed to making diversity, equity, inclusion, and belonging, part of everything we do.
We celebrate the diversity of our university community and recognize the cultural and personal differences each member of the community brings to NJIT.
We strive to cultivate an inclusive campus culture that promotes excellence among our faculty, staff, and students.
Building a robust and diverse community is critical to NJIT’s continuing status as a premier institution of higher education and a leading polytechnic university.
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